This has been my bible for the past couple months since I bought it. Joe Murray's book on creating cartoons for television is both extremely informative and fun to read. Its chock full of rare drawings/illustrations/model sheets and concept artwork done by Joe himself in the early production days of Rocko and Lazlo, as well as all the information you'll ever need to make it in the biz. I recommend it to all my fellow aspiring animators as well as artists who are interested in how animation works. Im gonna go read it for the 5th time now.